With the development of information content, users on the Internet have a problem of searching by certain criteria. The hashtag name (label, key) has appeared. More precisely, a hashtag is a key query for which the required material is found. Multiple tags can be placed in the same publication.
What is a hashtag for?
Correct hashtags sort information by request and significantly improve page traffic. There are internal and external goals. The internal goal is easy blog navigation. External - attracting new users, bringing content to the TOP and, as a result, increasing the coverage of posts
The properties are as follows:
- highlighting the main idea with keywords;
- grouping content by subject;
- instant search on the necessary topics.
In appearance, hashtags look like a word or phrase, with a # sign in front of them. The hash will convert the key into a link, which you can click on to see everything that is tagged.
Hashtag types
- Over the years of the existence of hashtags, their classification has developed. Knowledge of this topic is key to creating a working profile.
- Branded hashtag. A unique mark that matches the name of a company or product. A slogan or an original phrase can also be used. For example, Nike fans often accompany their posts with the hashtag #justdoit.
- Thematic hashtag. The label relates to the topic of business, attracts a potential audience. These keys usually represent large communities, for example, #iphoneonly, #veganlife.
- Promotions hashtags. They are launched to show certain promotions and contests. There are many successful tags that have gone viral and reached a multi-million dollar audience.
- Location hashtags. They are location labels. They are very convenient for shops selling goods and services online.
The best way to navigate the numerous hashtags is to try different combinations of special unique words. You can increase the visibility of the social network page with the popular tags #love, #instagood, #nofilter.
First place
#instagram in Russian # i # love # instagram # russia # moscow # photography # day # likes # nature # love my # girls # smile # friends # life is beautiful.
Second place
#happiness #my #we #instagramanet # beautiful #club #instadetes # bow # view # success # party # city # cat # instamams # cat # photo # best # hello # clouds # instaphoto # follow the same # instam # subscribe.
Third place
#mood #contest #sleep #shopping #instagramnet # yes # strength # good # morning # instagram # favorite # favorite # girl # good morning # you # evening # lunch # rest # cool # walk # sun # couples # road # no # money # rest # favorite # holiday.
Where to find hashtags
The main thing is not to overdo it with tags, you can specify up to 30 hashtags. They don't get banned for this. Optimal: 10-15. But it is important: do not use banned hashtags (check them), do not use the same ones all the time, do not use too many popular hashtags. The competition in this regard has been exceeded, so you don't need to count on many likes and comments. Hashtags are attractive to bots and commercial topics, but they can also help with subscribers.
It is very important to choose the right hashtag, so you need to pay attention to the selection of relevant topics. The following services will help with this:
- Instatag is an extensive Russian-language and English-language tagging platform on various topics.
- Webstagram is a free service that supports input using Russian hashtags.
- Displaypurposes is a free program that displays 30 tags per request.
- Hashtagify - analyzes popular queries, gives out effective tags, active posts and tags by topic.
- Gettags is a related key generator.
Before choosing, it is recommended to analyze the accounts of competitors who work in this segment. Look at the types of tags used and their number.
How to use hashtags correctly
To turn a word into a hashtag, you need to insert a hash in front. It is enough to select any word and phrase and put # in front of them, the tag is ready. But there are some aspects that are important to consider:
- The second hashtag is written with a space, it is possible without a problem, for example, # one # two.
- It is allowed to write in any language, symbols, spaces.
- A hashtag can contain both one letter and phrases.
- Place the label anywhere. Hashtags are placed at the end of the post or in the first comment, so as not to litter in the text of the post.
- It is a useful tool, but it is not recommended to overuse it.
- For a new tag, determine which publications it is usually attached to, because there are many identical words, but the meanings are different.
Following these simple rules will allow you to make an effective request and not look ridiculous when posting. Hashtags are designed for specific purposes, not to decorate text with blue links.
How not to write hashtags
The use of this tool is very important, but ignoring the rules can lead to different results. What mistakes do users make and how not to write hashtags?
Wrong spelling
A space is often put between the hash and the keyword, this makes the hashtag inoperative. Attention should be paid to this.
Most Popular Searches
Filling content with common keywords seems like the easiest attraction option. However, in practice, this does not become effective. Therefore, you need to create your own tags.
Thoughtless words
The error appears when you put incomprehensible words and abbreviations in hashtags without knowing their meaning. Understanding the meaning will save those who follow the post from negative comments.
Ignoring new phrases
People are able to get used to standard, popular queries, so they don't like to experiment and don't look for new phrases. It is not right. Sometimes you need to update the post and enter new combinations to attract a larger audience.
Over-adding hashtags
It so happens that the content is less than the tags set in the text. This creates inconvenience for users. Such messages are ignored and treated as spam. This problem can be solved by removing the hashtags in the comments. Posts in 1-5 hashtags attract attention.
Relinquishing control
By setting new tags, users forget about them without tracking or controlling. This is required for social media marketing and competition control.
Ways to attract followers using hashtags
There are several ways to attract subscribers using hashtags for free, which are actively used.
- Content indexing. Uniqueness and semantics are implied. Try to write unique posts, take keywords into account and link to geolocation.
- Comments. Leave them under the posts of famous personalities and bloggers. Given their popularity, your page can be noticed and interested more quickly.
Leaving a few tags, the post can get to the TOP. To get to the TOP, a post should get a good number of likes and comments within a few hours after being posted. All hashtags work according to this principle.
Apply the information and useful tips mentioned above, then the number of subscribers to your account will constantly grow. Hashtags are used to make content more visible, expand audience reach, and identify users with specific interests.
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